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  A copywriter’s biggest challenge is to provide sales information in a fresh way that is appropriate to the target market.

On the web, there’s an added challenge: visitors need to be channelled to the site and therefore the copy needs to be engaging to both people and search engines.

I write above- and below-the-line as well as web copy in English and Afrikaans for advertising agencies and private clients.

I also design effective and search-engine friendly websites that can easily be maintained by clients through a simple online CMS (Content Managem
System, for those of you who are as allergic to acronyms as I am).

  I’ve written and designed for diverse clients ranging from the motor industry to finance, from wine farming to artists’ management.

My first novel, Fast Forward from Schoonwater, appeared on the long list for the Sunday Times Literary Awards in 2008.

Photography has been a life-long hobby and is now coming in handy as I am constantly on the lookout for interesting visuals for websites.

Please have a look around. If you like what you see, feel free to contact me and let’s discuss how I can help you create engaging communication that will help your product stand out from the crowd.